Friday, November 30, 2018

Christmas festive shutdown period and last orders 2018-2019

For all of you online sellers and mail order traders out there prepping and packing up your Christmas orders, I’m sure you’ll be ecstatic for the peak period to come to a close. But for now, if you need any emergency last-minute packaging orders from us, here’s some key information about our Christmas trading:

  • Thursday 20th December – last

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Wednesday, November 28, 2018

Tis the season: five ways to give your postal packaging a festive Christmas twist

According to the song, it’s “The Most Wonderful Time of the Year” — and because smaller retailers make anywhere from 20 to 40% of their annual sales in November and December, they’re not wrong.

Christmas creates plenty of scope for surprising and delighting customers — and packaging plays a huge part. With simple changes, you can deliver festive magic, and …

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Tuesday, November 27, 2018

Senja Cosmetics by Werklig

Opinion by Richard Baird. Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these […]

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Monday, November 19, 2018

Unfolded by Commission

Opinion by Richard Baird Unfolded is a design and print festival that celebrates the creative work happening across Europe in the disciplines of design, printing and brand communication. This was held by and at The Gmund Paper Factory in Germany on the 9th November 2018. The event created a space for sharing ideas and fostering dialogue […]

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Friday, November 16, 2018

Our top five most common sustainable packaging mistakes

Switching to sustainable packaging doesn’t just do the planet good, it also makes perfect business sense. Greener packaging can make your shipping process more efficient through less waste and lower costs, and your customers might even appreciate it too. In fact, 66% of consumers say they’ll pay more for sustainable goods, a figure that rises to 73% for Millennials.

So …

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Wednesday, November 14, 2018

Monday, November 12, 2018

What makes packaging key to your marketing strategy?

A successful online business doesn’t happen overnight — no matter how fantastic your product is. Whether you’re a global fashion brand or an up-and-coming craft entrepreneur, online sellers all have the same challenge: getting your products in front of potential customers, and convincing them to click that buy button.  

For this, having a marketing strategy can really help. To build …

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Tuesday, November 6, 2018

Teatulia by Here Design

Opinion by Richard Baird Teatulia is a Bangladeshi single origin tea brand that recently moved into the UK market, opening a flagship store, tea shop and cocktail bar in London’s Covent Garden. It is a social enterprise creating jobs in a remote region of Bangladesh and has, so far, transformed 3,000 acres of barren land into […]

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Monday, November 5, 2018

How to create the perfect unboxing experience with your postal packaging

When it comes to your customer unboxing an online order, it pays to make the experience memorable. Unforgettable moments like this are one of the easiest ways to brand and market your products: making sure your customers remember your brand, that they’re inspired to buy from you again — and rave about it on social media. How to actually go …

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