Kim Kardashian's Newest Fragrance Comes With Adorable Heart-Shaped Packaging

With Valentine’s Day just around the corner we’re crushing on this super adorable heart-shaped packaging for Kim Kardashian’s Kimoji Fragrance. 

According to Bustle: “All three Kimoji Fragrances — Bae, Ride Or Die, and BFF — will be available exclusively on the KKW Fragrance website. This will be the only place to shop the perfume, and once the limited-edition product is gone, it’s gone for good. If her first launch is any indication, the fragrances will sell out pretty darn fast.

"In case you haven’t already noticed this minor detail, there’s no way to actually smell the fragrance before you buy it, since it’s all done online. That didn’t stop people from buying the social media star’s first fragrance and odds are it won’t stop people from buying this one either. Because whether it smells great or not, half of the appeal of Kardashian-owned products are how exclusive they are.

Kardashian did share details about how the Kimoji Fragrances smell though. Bae, Ride Or Die, and BFF all have a mix of floral and fruit scents with bottom notes of candy, like marshmallows, caramels, or vanilla. If it seems like there’s a whole lot going on there, it’s because there is.

Even the people that were suspicious of the initial fragrance launch ended up loving it so much that it sold out a second time. There’s a good chance that this one will do the same.”

“When should you set your alarms for, you ask? Well, the official launch time of the Kimoji Fragrances are 3 p.m. ET/12 p.m. PT exclusively on the KKW Fragrance website. That being said, you’ll probably want to be waiting on the website before then. Kardashian-made products sell like crazy, so it’s better safe than sorry.

Each 30 mL. fragrance will be $30, according to the brand’s social media post. The price is about $5 less than the previous fragrance for the same amount of product. The packaging is somewhat less extravagant than the crystal-shaped bottles, so this might be why.”

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Content Via: Bustle

Cleveland Indians To Kinda Sorta Remove Chief Wahoo In 2019

By: Bill McCool

Let’s just get this out of the way - The Cleveland Indians’ Chief Wahoo logo is incredibly racist. That any professional sports team in the 21st century would prominently feature a racist logo or name (ahem, REDSKINS) is beyond comprehension and the cognitive dissonance necessary to believe otherwise is the real magic in this world.

On Monday, the Indians announced that starting in 2019, they would be doing away with the Chief Wahoo logo. The team will no longer wear jerseys displaying the Wahoo image and will instead opt for the block-like “C” they have been sporting for the past few years. For the past few seasons, the team has tried phasing out the offensive imagery and yesterday’s news indicates that they are fully committed to doing so.

Native American Groups have tried pressuring the team to get rid of the offensive logo for years and have been known to protest high profile games like their season openers. Under pressure from MLB commissioner Rob Manfred to promote a more inclusive and diverse product on the field, Cleveland’s chief executive Paul Dolan has finally acquiesced to their demands despite some longtime fan’s qualms over the much-beloved symbol.

Kind of.

Make no mistake, just as older logos are emblazoned on hats and retro-jerseys, Chief Wahoo isn’t really going anywhere. In fact, just because the insignia won’t be on the field anymore, it doesn’t necessarily mean that it won’t be available on and off of the field. So long as the Indians play baseball in the city of Cleveland, Chief Wahoo can still be easily found in gift shops throughout Ohio and online.

And that means the Indians and the MLB will continue to profit off Chief Wahoo.

The argument follows that in order to maintain control of the Wahoo trademark, the Cleveland Indians will need to manufacture goods bearing the offensive insignia so that others cannot profit from it. So if you really, really, really need that Chief Wahoo bobblehead, have at it, backwards guy or gal!

The history of professional sports is rich with offensive logos and teams names. The Steph Curry-less Golden State Warriors of the early 70’s (because did the Warriors really, truly exist before Steph Curry?) removed their Wahoo-esque logo and instead opted to focus on their bay-area bona fides. St. John’s Red Storm changed their name from the “Redmen” back in 1994 while also changing their mascot “Chief Blackjack” to ornithologically challenged Johnny the Thunderbird.

Other professional teams like the Chicago Blackhawks and the Atlanta Braves (with their “Tomahawk Chop” chant) have been pressured to change their names in the past as well, but have been tight-lipped on the matter.

Anywho, your move Redskins.

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Bill McCool
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.

With Muted Colors This Italian Craft Beer Line Is Bringing a Refreshing Look

Jona Sbarzaglia designed the packaging for Podere La Berta Winery & Brewery’s new line of Italian craft beers. The project beautifully marries muted tones and textured imagery in order to provide a refreshing take on the craft beer label.

“We stand for the dreamers and the determined ones that commit to make those desires come true. PLB is the Italian craft beer project of Podere La Berta winery and brewery. Water, yeast, barley malt, and hops are serious things, but at PLB they transform these titan ingredients to minor players within their identity. They want to keep alive the desire to play, to try out things, to get their hands dirty and experiment. It starts with their area, in Romagna, on the border with Tuscany- but they’d like to export their craft way of life even farther.

PLB is the quintessential meeting-place between history made and pages yet to be written, between a passion for the artisanal and a modern approach, just a vatful of style! The rebranding comes from this desire and this consciousness to be more colourful, but keeping the right mood; to take beer more seriously, but without losing the joyful, smart and playful approach to things.”

“Land - Seasons - Mud - Craftsmanship - Nature - Play - Human desires

These ingredients all together create the fundamentals to inspire the new brand where there is a new way of reading and embracing the story, and a wish for everyone to be part of the game and interpret that mood. The main inspiration comes from rugby, the game that the founder has always loved and followed since a spell living in the UK- a sport where you’re only as strong as your weakest link, and where every saying or move is associated to the bigger picture. We decided to link the dots among this energetic and team-oriented sport with nature and its seasons, soil and its colours, materials and textures.”

“Inspiration came from the human personality where aiming for the best means working and playing together. Each beer has an eye-catching representative image that wants to push the drinker forwards, without being didactive or banal. To stimulate a new way of reading and a new participation of the label, but also, more importantly, of the beer.”

 

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Designed By: Jona Sbarzaglia

Client/Branding: Nicole Poggi

Photography: Annalisa Patuelli

Location: Italy

Choose The Wine That Best Fits Your Dark Side With Obscura Wines

These mysterious wines come with a gorgeous bold look. Meghan Cook was responsible for these beautiful labels that provide a sense of depth and intriguing darkness.

“From California vines to bottle, to glass vessel, only our label designer knows what distorted and obscure image showcases the label. What do you see? Be curious and seek the wine that best fits your dark side.”

“Obscura wines encapsulate the dark elegance of a thrilling mystery. From the natural to the seemingly supernatural, only the designer knows the true identity of the obscured images on each of the respective labels. The wines behind the labels share with them an equally dark and sophisticated persona. A modern rendition of timeless varietals such as Petite Sirah, Pinot Noir, and Merlot results in a collection of opulent California red wines characterized by robust body, round mouthfeel, and bold, jammy dark fruit flavors. Choose the wine that best fits your dark side with Obscura.”

 

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Designer: Meghan Cook
Photographer: Franki Ludwig
Location: Milwaukee, WI
 

The Dieline Conference: Early Bird Ends TOMORROW

Why go to the packaging conference of the year? 

We all need a week of inspiration to connect with other designers who are going through the same design experiences as you. Attend one of the largest design conference in the nation. Join us this April 30 - May 3 in Boston.

5 Reasons You Need to Attend The Dieline Conference

Should you or shouldn’t you? The Dieline Conference is the largest packaging design conference of its kind, but if you haven’t purchased your ticket yet, here are 5 reasons to join us in Boston this spring.

1. Gain knowledge from speakers. We’ve lined up people from all over the world with a variety of experiences, from in-house to agency. Designers from Target, Chobani, Anagrama, The Hershey Company, Instagram, and Pearlfisher will be there, just to name a few. Will you?

2. Get focused on the future. We’re not just highlighting pretty packaging projects; instead, how can packaging become a vehicle for change? Speaker Lauren Singer will even take this a step further, sharing her vision for The Package Free Shop.

3. Witness the best of branding. Just like substrates and graphics aren’t the only things to consider with packaging, The Dieline Conference goes above and beyond with information on the brand experience. What better way to do this than with Bekah Shrine, who will take us inside Instagram and how they retain their brand integrity?

4. Connect with driven creatives. This isn’t amateur hour—the fellow designers and creatives you meet are working towards the next big thing, just like you. In between sessions, expand your inner circle and get to know some of the other best and brightest in the industry.

5. See the keynotes in action. Your ticket to The Dieline Conference also grants you access to all of HOW Design Live, including the keynotes on the main stage from folks like Brian Collins and Adam Kurtz.

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USE PROMOCODE: DIELINE100 TO REGISTER

Learn More + Register Today

This “Legendary” Spirit Captures The Heart of The Muskoka Region in Canada

One Twenty Three West designed the packaging for this “legendary” spirit. Muskoka Legendary Oddity Gin is a dry gin that comes with a variety of flavors that embodies the spirit of the Muskoka region in Ontario, Canada.

“Inspired by tales of early Muskoka settlers, we created Muskoka Legendary Oddity Gin. A traditional Dry Gin distilled with wild juniper berries, orris root, orange peel and fresh heather tips. In a nod to our brewing roots, the infusion of Sorachi Ace hops delivers a fresh citrus aroma and distinctive Muskoka taste.”

 

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Agency: One Twenty Three West 
Creative Director: Bryan Collins, Jeff Harrison, Rob Sweetman
Copywriter: Bryan Collins and Alan Russell
Designer: Jeff Harrison
Producer: NInette Aves
Account Services: Ninette Aves, Scot Keith
Illustrator Iain McIntosh
Location: Vancouver, Canada

We Love This Bold Packaging and Branding Concept For Adidas Superstar's 50th Anniversary

Student Duy Dao designed this fashion-forward concept for Adidas’ 50th Anniversary of their Superstar sneaker.

“In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the ‘FOREVER YOUNG’ campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and an invitation for the shoe release party in Melrose, Los Angeles.”

 

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Designed By: Duy Dao
Location: Los Angeles