BR - Design Firm created the fun and playful packaging for Feliz, a Portuguese snack brand.
“Feliz means ‘Happy’ in Portugal and is a honest brand from Angola that aims to offer an healthier food option and also to bring positivity to the market. Strongly inspired by the contagious smiles of the African kids, this brand is represented by two big smiles, from a boy and from a girl, which allows exploring great opportunities of emotional communication on the shelf. The graphics make the brand cute, and helps establishing connections with the consumers.
Currently the brand’s portfolio Is composed by brown sugar and different types of nuts.”
Designed By: BR - Design Firm
Location: Lisbon, Portugal
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