Lettera7 designed this sleek packaging for Bianco, an Italian coffee brand.
“Bianco is the coffee line of Biancaffè, a roastery. It is a line devoted only to the coffee shop and has, as a concept, the focus on the moments of the day in which people stop for a coffee. A good coffee for every moment.”
Designed By: Lettera7
Location: Italy
Brewing Creativity created the branding identity for Kannai’s collection of CBD Massage Candles. The name was inspired by a witty way of asking “Can I” - hence “Kannai Relax?” “Kannai Chill” “Kannai Live” - “of course you can”. Founded by LGBTQ women in San Diego, we wanted to use colors from the rainbow and matching the scent with still a classic feel to the packaging.
The logo features triangles & hemp leaves to connect the identity with the brand’s mission - an elevated cannabis experience. The candles can be used as regular candles, or you can use the melted oil as CBD massage oil.
The collection features 3 scents, Relax “Lavender & Chamomile”, Chill “Green Tea & Lemongrass”, Live “Orange & Goijiberry” with colors reminiscent of that mood. Each scent meant for a specific mood, find your chill, relax your mind and live in the moment.
Designed By: Brewing Creativity
Client: Kannai
Location: Los Angeles, CA
By: Casha Doemland
Have you ever rolled up to a party with a bottle of wine and felt like it wasn’t enough? Or, perhaps upon arrival, you glanced at the counter and realized everyone had the same idea as you? Well, it’s officially time to step up your wine-giving game with a personal touch by Baby Brunello.
“Baby Brunello is a unique modern-day time capsule created to replace the letterpress card usually attached to a gifted bottle,” starts Neil Roadman, designer at The White Room. “It provides people with a more opulent and meaningful way to showcase cherished bottles and mark special occasions. A scroll is placed inside the capsule recording key attributes about the wine itself and conveying a personal message to read later.”
As for the name, it’s derived from Brunello di Montalcino and Rosso di Montalcino wines, with the latter being affectionately known as Baby Brunello. “With that name, everything seemed to fall together as we started to develop ideas around celebrating major life milestones with our new product,” says Baby Brunello founder Justin Kimball.
Little did the duo know, the process to create such a heartfelt gift would be more extensive and time-consuming than they originally anticipated.
“Shelf presence became a crucial aspect of our research along with reviewing luxury wine packaging positioning,” says Roadman. “An elaborate document was created to show brands in the marketplace that weren’t necessarily parallel products but focused on speaking to the luxury demographic.”
After establishing the positioning, a further strategy was developed to determine the look of the product as well as where to source the materials to match. This proved to be a challenge because the tubes were sourced from China, slowing the entire process.
They also wanted the product to be completely sustainable – there’s a glass tube, a bamboo top, and the paper is from Neenah’s box line. Not only is it recyclable, but it’s also made from post-consumer waste.
“When we started designing the packaging, we came up with three completely different concepts based on our market findings,” states Roadman. “It was very important for us to have this product stand out while still maintaining a high level of sophistication. Every design element was considered including patterns, the logo and how it could work with a rotation of imagery, and so on.”
The importance of rotating imagery is linked to the series of commemorative occasions such as weddings, corporate gifts, birthdays, baptisms, childbirth and collectors because each should transcend the occasion as opposed to being generic. So, five backgrounds in varying vibrant colors were produced to reflect just that.
Plus, if you’re gifting to the collector, the capsule is the perfect identifier that will simultaneously warm the heart with its personalized message.
You can do no wrong when giving the gift of wine, but it’s time to put on those big boy or girl britches and elevate it with a unique and personal touch. No more showing up to your dinner parties or picnics with naked bottles.
LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.
By: Casha Doemland
If you’re going to get technical, cheese balls never really left the shelves. Target, Walmart and surprisingly enough, Office Depot, keep the large plastic tubs you remember stocked on their shelves.
The big news is that Kraft Heinz’s Planters is returning to the world of balled cheddar this July to serve up a hint of nostalgia in their retro-styled tubs. Not only that, but Amazon and Walmart.com are the only vendors included in the initial rollout, although brick and mortar stores will be added in the future.
According to Planters head of brand building Melanie Huet, “We heard many impassioned pleas for us to bring Cheez Balls and Cheez Curls back over the years, and we wanted to give our fans a chance to reunite with their most-missed cheesy snack.”
Don’t worry, it has the same delicious taste you remember, and is sure to get cheese dust on everything you love and hold dear to your heart.
While the product may only be $1.99, that doesn’t mean you need to go out and see how many you can eat in one sitting or play chubby bunny with it. Either way, both scenarios end up with you having a stomach ache and falling down onto your knees repeatedly asking “why?!”
LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.
In 2015 moodley developed the new corporate design for Viani, a Germany based retailer for Italian delicacies. The last step was the revision of the packaging of Viani’s store brand. A quite important task. Not least because customers get in touch with a culinary brand in retail mainly by the product’s orchestration. So what was needed was a packaging concept that offers a high recognition factor despite having such a huge range.
The Viani store brand consists of a wide selection of different products, bunches and package sizes. moodley created special packaging for all product groups, that stages them perfectly. Certain highlight products stand out – with letterings, especially created for Viani. Naturally without losing sight of the consistent overall picture.
Designed By: moodley brand identity
Client: Antonio Viani Importe GmbH
Art Direction: Nora Obergeschwandner
Graphic Design: Nora Obergeschwandner
Consulting: Alex Rehm
Rollout: Antonio Viani Importe GmbH
Location: Vienna, Austria
Parámetro Studio designed this clean packaging and branding for Delamar, a Mexican seafood and fish brand.
“Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time.”
Designed By: Parámetro Studio
Location: Monterrey, Mexico
