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Parámetro Studio designed this clean packaging and branding for Delamar, a Mexican seafood and fish brand.
![02.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b22ca25352f53331d2b9f0c/1529006639849/02.jpg?format=1000w)
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“Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time.”
![03.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/5b22ca8e1ae6cfc35596236a/5b22ca8ff950b7dfe189a6ad/1529006738628/03.jpg?format=1000w)
![04.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/5b22ca8e1ae6cfc35596236a/5b22ca8f0e2e722f3b67ece8/1529006739597/04.jpg?format=1000w)
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![07.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b22cad5575d1f5172750d6c/1529006814950/07.jpg?format=1000w)
![10.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b22cae6575d1f51727513ca/1529006831420/10.jpg?format=1000w)
![poster3.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b22caf66d2a73a53ec12ead/1529006853341/poster3.jpg?format=1000w)
Designed By: Parámetro Studio
Location: Monterrey, Mexico
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