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Designed and concepted by Zsolt Liber, every aspect of this packaging has a meaning, starting with the texturized red box made of sandpaper which showcases paprika as a powder.
“Hungary is worldwide famous from its unique kitchen, which wouldn’t be the same without its ultimate condiment: the paprika.
This university project focuses on the spice made from this delicious vegetable. The package design relies mostly on the paprika’s various textures as powder and as liquid."
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"As it is one of Hungary’s most traditional ingredients, the hand crafted wooden box and its powder-like texture represents it’s importance and uniqueness. The typography and the package texture are more playful - this contrast shows that although it has been used for centuries, it’s still around and there isn’t a real Hungarian meal without it.
Each box contains two packages of the main paprika types - spicy and sweet.”
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![Zsoltliber_1.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/5b247bee70a6ad7fc9e6080c/5b247bee575d1f6f791d8aab/1529117683971/Zsoltliber_1.jpg?format=1000w)
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![Zsoltliber_3.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/5b247bee70a6ad7fc9e6080c/5b247beef950b7fedfee5be1/1529117684739/Zsoltliber_3.jpg?format=1000w)
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Design, Production & Photography: Zsolt Liber
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