![Notion_TheDieline5.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b23015f0e2e72064ca2f642/1529020773785/Notion_TheDieline5.jpg?format=1000w)
Notion was a repositioning proposal for a brewery wishing to target a younger audience demographic. Notion are an artisanal craft brewery, devoted to producing a fresh array of beers with the belief that there is a beer for everyone. The manager began his brewing journey with his father, a lifelong home brewer who previously served with the Navy. After his father’s passing, the brand was developed to continue his legacy. The branding conveys their nautical background and incorporates a clear element of craft whilst the layout allows the different beer styles to embrace their inspiration and express their individuality.
![Notion_TheDieline3.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b2301768a922dca386afa84/1529020799370/Notion_TheDieline3.jpg?format=1000w)
![Notion_TheDieline4.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b23018ff950b7b70c74ccc6/1529020829578/Notion_TheDieline4.jpg?format=1000w)
![Notion_TheDieline6.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b2301aa1ae6cf9c53331faf/1529020849683/Notion_TheDieline6.jpg?format=1000w)
Some notable elements are:
The logo symbolises rope and a star which represents the naval background of the manager’s father.
The beer labels express the hand-crafted element through unique collagraph printed textures, each created using the ingredients from the corresponding beer style.
The fluid shapes used to contain the printmaking textures are a modern representation of the liquid nature of the product and a subtle link to their oceanic story.
![Notion_TheDieline.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b2301be70a6ad29d6ca1fb9/1529020870202/Notion_TheDieline.jpg?format=1000w)
![Notion_TheDieline2.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b2301cfaa4a99a4bb0a5c86/1529020884636/Notion_TheDieline2.jpg?format=1000w)
Designed By: Jason Phillip
Image of Hops: maxpixel
Location: York, UK
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