By: Casha Doemland
In a day and age where you can purchase 14-karat gold plated staples and cereal is used to coat your fried chicken and hot wings, nothing should cease to amaze you. Yet, at a car show in Vancouver earlier this month, one vendor has jaws dropping and the internet buzzing.
Douglas Bevans, CEO of Hot Dog Water, legitimately sold boiled organic beef hot dogs in Voss look-a-like water bottles.
What’s nuts, is 60 people actually purchased them at $37.99, or 2 for $75.
The Hot Dog water, according to Bevan’s signage is, “Keto compatible, weight loss, increase brain function, look younger and increase vitality.” All of which is made possible because of the “sodium re-uptake” provided by drinking a full liter of Hot Dog water.
If you take the time to read all of the text and make your way down to the history, you’ll soon discover that Hot Dog water is a hoax. In fact, it’s more of an experiment to see how much marketing plays a role in consumer purchasing.
Bevans is no CEO, rather he is a tour operator and performance artist who simply had an idea, saw a way to execute it and has now created worldwide buzz.
When asked why he chose to do this, he told The Canadian Press, “We’re helping people, empowering them to use informed decisions in their purchasing choices. That is the message behind this.”
LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.
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