Josh Wood is an Expert Hair Colourist, known in the industry as the’ King of Colour’. His recently launched Josh Wood Colour System, is designed to revolutionise home hair colouring. It includes permanent hair dyes, colour glosses, root touch-up products and colour-preserving shampoos and conditioners – all of which were created by Josh, with his insights and experience of over 30 years in the industry.
The labels for this exciting new range were designed by Pearlfisher and inspired by the brand’s focus on quality colour; although minimalist, these labels were looking to be a challenge to print.
Pearlfisher invited the Royston Labels team to troubleshoot the issue. After receiving some sample artworks and attending a briefing meeting, we created a series of wet proofs illustrating the potential of our intended specification: digital.
After further talks we jointly came to a decision: the range would feature matt white labels embellished with spot gloss and pearlescent varnish. The last step before we began printing was to provide a number of different colour versions for the benefit of both Pearlfisher and Josh Wood himself. Having received the final go-ahead we began the manufacturing process.
The finished range is printed on white polyethylene (PE), a flexible, durable, and moisture resistant material perfectly suited to beauty products. To manage costs, but maintain quality we used CMYK and printed on a digital press. The most important element of the process was adding the embellishments. Key areas of these elegant matt labels have been enhanced with spot gloss and pearlescent varnish; though subtle, these textural details evoke a luxury look and feel.
We are delighted with the finished product, and pleased that this challenging and complex collaboration resulted in such a successful outcome.
Design: Pearlfisher
Label manufacturer: Royston Labels
Photography: Alex Bibby
Location: UK
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