Tuesday, July 31, 2018

Hazy IPA is Bringing The Road Trip Feels Through Its Packaging

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Hazy IPA is a limited edition beer that wants to capture the summer road trip vibes with the packaging for their cans. Designed by Grit the cans utilize modern typography and a cool color scheme in order to provide a refreshing look.

“The hazy days of summer don’t last forever and neither does this limited edition brew. We were more than stoked when we got asked to help come up with the design for these cans. And even more stoked when we sampled the beer. Smooth and creamy and hoppy and bold. It’s everything summer should be.”

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Designed By: Grit

Creative Director: Sean Topping

Director of Strategy: Lindsay Topping

Art Director/Designer: Gabe Re

Illustrator: Vincent Comperetto

Location: Denver, US

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