By: Casha Doemland
We all remember the commercials from the early 2000s where Pop-Tarts would be strolling around, living his or her life only to discover their fate would end in a toaster and then in some cartoon kids mouth with a “Crazy Good” voiceover.
It was innocent, comical fun, much like what the Kellogg’s company tried to do a few days ago with a photo of their newest product on the glass rim of a margarita with a tweet that reads, “Calm down it’s a virgin like you.”
Before we dive into where the joke fell a little short, can we talk about how disgusting it is to top a margarita, alcoholic or not, with a pastry snack?
Does it make it more appetizing or tempting to buy the Splitz Pop-Tart? If it does, chances are you aren’t old enough to be drinking in the first place, or you’re a sweet fiend who makes questionable decisions.
That said, many took to social media to talk about how inappropriate it is to use virginity shaming as a selling tactic for food. Are we really at a point in history where we want to shame individuals for choosing to abstain, or simply being too young to partake in such activity? According to Pop-Tarts, absolutely.
Of course, not everyone took it too seriously or felt disgusted by the campaign. Some found humor in it, others threw shade via various memes, and a handful even felt the need to reply that they were indeed, not a virgin.
Perhaps Pop-Tarts wanted to steal a little of that IHOb thunder and generate some free media attention.
Whatever the case, virginity shaming is a tacky way to market your food products. Better luck next time Pop-Tarts.
Casha Doemland
LA-based and Georgia-bred, Casha Doemland spends her days crafting poetry and freelance writing. Over the last two years, she’s been published in a variety of publications and zines around the world. When she’s not nerding out with words, you can catch her watching a classic film, trekking around the globe or hanging out with a four-pound Pomeranian.
No comments:
Post a Comment