Brownie lovers will dig this packaging. Néktar Design gave Brazilian brownie brand By Aura a rich and enticing new look.
“By Aura gained a new face in 2018. We have redesigned the brand of the angel which, since 1999, has been seducing brownie lovers in the south of Brazil. In order to make the product unique, we have created the SOFT BROWNIE concept, playfully displayed on the packaging, where a color-clouded chocolate sky has been created to illustrate easy-to-open, practical boxes that are wonderful to display at the point of sale, besides preserving the product for a longer time. Four colors of clouds compose a 4-flavor colored line and allude to the softness of the brownie with a creamy filling, highlighting the product’s uniqueness: its soft and smooth texture. Besides the individual packages, we designed the display box, flyers, point-of-purchase material, e-mail marketing and social network communication.”
“Without losing the traditional appeal the brand has in its very DNA, being one of the oldest brands of brownie in the south of Brazil, By Aura is taking a new stand in the market, with a closer and more updated position, connected with its purpose of providing moments for people to feel like they are in the clouds.”
Designed By: Néktar Design
Client: By Aura Brownies
Creative Direction: Paula Langie
Designers: Monike Borsoi, Tauana D´Ambrosi, Maira Vogt
Account Executives: Camila Grosser, Paula Langie
Research and Brand Workshop: Bora Design de Negócios
Printer: Metagraf
Location: Porto Alegre, Brazil
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