Tuesday, July 10, 2018

KFC Redefines Packaging By Making It Edible

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From the same individuals who brought you finger-licking good edible nail polish, they’ve now got edible wrappers on their menu that brings zero waste to a whole new level. Designed by Ogilvy & Mather Group HK, each wrapper features a bold design in red, black and white accompanied by a catchy saying. 

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Agency: Ogilvy & Mather Group HK 
Chief Creative Officer: Reed Collins
Creative Director: John Koay and Matthew Nisbit
Art Director: Huey Wong and Charlie Yip
Writer: Jeff Vitkun and Kai Fung Chan
Location: Hong Kong, China

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