This tea packaging comes with a vintage tactile feeling. Traina Design created the packaging for KETL Tea Co., a tea brand that was produced in-house in order to serve as a one-of-a-kind gift for their clients.
“Every year the team at Traina challenges ourselves to create a unique, custom gift that we send to clients and the like for the holidays. Tea has broad appeal, but the market is dominated by mass-produced, generic product. That wouldn’t do. So we started our own tea brand that exuded authenticity, craftsmanship and quality. For months, we were steeped in sourcing, naming, messaging, designing and packaging for KETL Tea Co. And we drank a lot of tea.”
Designed By: Traina Design
Creative Directors: David Traina, Mark Gallo
Designer: Joe Ross
Copywriter: Matt Bachmann
Photographer: Ed Garcia
Letterpress Printing: Clove St. Press
Location: San Diego, California
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