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Designed by Interact Boulder design agency, Bright Greens packs a healthy punch for your all your smoothie needs.
“Bright Greens was born to shake things up - literally. Founded from a deep desire to have great nutrition with even better convenience, Bright Greens was the world’s first shakeable green smoothie AKA Blender Free. Sadly the brand wasn’t shaking things up on a shelf, and that’s where we stepped in.”
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Interact partnered with Bright Greens to help them break through the freezer doors. The challenge Bright Greens presented was clearly communicating with consumers that this product was more than just a frozen fruit commodity. This design needed to quickly draw the consumer in and educate them that this product is a ‘shakeable’ smoothie - hassle-free compared to it messy cutting-board-and-blender counterpart.
The focal point of the pack - a bright green mason jar with their light-bulb-leaf brand identity - anchor the pack. Each flavor is accented with bright and bold pops of color, providing impact behind freezer doors. The photography, as a result, contrasts dramatically and clearly depicts the fruits and vegetables used in each SKU.
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![© James C. Jackson](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/5b7503e0aa4a9903e4cdc02a/5b7503e1b8a045d2f8b8b004/1534395365088/07.jpg?format=1000w)
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Agency: Boulder Interact
Location: Boulder, CO
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