Otherway London were tasked with redesigning the branding and packaging for MOJU, a brand that specializes in creating healthy homemade juices.
“We’ve all drifted into a world of artificial and heavily processed foods. It doesn’t make much sense. Modern life’s tougher on our bodies than ever before. So why turn our back on nature when it’s there to help us out? In 2015, MOJU decided to take things back to basics. With no industry experience, no big bank accounts and a beaten-up VW Golf as a mobile office, they began creating homemade veg juices and veg shots for busy people on the move.”
“No week-long detoxes or fad diets needed. Just simple, effective everyday nutrition.
After 3 years of fast growth it was time for a brand refresh that would not only see the business through the next phase of growth but also further establish their authority as experts in their field.”
“Strategic design agency Otherway London worked closely with MOJU founders, to create the refreshed branding and strategic direction.
Inspired by the brand’s focus on high-quality, fairly sourced ingredients, the approach heroes plants at every stage. Whilst the design concept combines sparks of colour and the founder’s love affair with all parts 90s cool.
The brand refresh rolled out across packaging, website, photography, animation, illustration, social media assets and POS.
Committed to giving back to the planet, MOJU are proud members of 1% for the Planet - donating 1% of annual sales to environmental impact causes - and Trees for Cities, as part of their mission to re-wild urban areas.”
Agency: Otherway London
Illustrator: Jake Chancellor
Client: MOJU
Location: London, UK
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