ODKOLEK, one of the oldest Czech bakeries, approached us at Cocoon wanting a long-term strategy for brand communication. Currently owned by United Bakeries, it is experiencing a rebirth as an umbrella brand with the greatest potential to compete on the market. Therefore, ODKOLEK needed to update their visual identity without sacrificing their heritage.
Designed By: Cocoon
Designers: Anna Belousova, Michal Kraus
Case Study Designer: Adam Roller
3D Visualizer: Petr Ludvík
Animation: Petr Ludvík
Photography: Adéla Bláhová
Brand Strategy: Jakub Plášek
Project Management: Anna Hladíková
Location: Prague, Czech Republic
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