Brandsummit created the unique yet mysterious label for Duque de Arcas wines. The label features a hidden message, making for an interactive experience for the consumer to engage in.
“Three generations have been looking after their Duque de Arcas wines as the most important of their secrets. Wines of legend that deserved to awaken, from the first moment, the solemnity of its name and the legacy of its origin: the lands of the Latorre family.
Intrigue and surprise. Two words that honor Duque de Arcas, the experience of tasting a great wine and the amazement of getting more than is expected.”
“Two words that are reflected in each bottle, awakening curiosity with a code and surprising with a hidden message.
The hidden message:
The legend says
that a grand duke
kept in his ark
an invaluable secret.
A carefully hidden mystery
that after his death
would endure on his land.
Thus, Duque de Arcas was born.”
Agency: Brandsummit
Designer and photographer: Alex Monzó
Client: Bodegas Latorre
Printer: Etygraf
Location: Spain
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