So much of packaging design is left up to the tactile quality of the product, or examining how a product feels when you hold it, but we’ve also noticed a trend in which texture is mocked up visually. A great deal of packaging design is now implementing the use of artistic elements such as watercolor or painted brushstroke textures in order to add a little something to the overall design. Here we’ve picked out 21 artsy packaging designs that feature painted elements.
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