![2400_Anuniny_gryadki_6_slide.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b906bbf70a6ad6ebe917b3d/1536191433620/2400_Anuniny_gryadki_6_slide.jpg?format=1000w)
Fabula Branding designed the friendly packaging for Anyutiny Gryadki, a range of Belarusian produce and herbs.
“Zhdanovichy Agricultural Combined Plant launched a new range of organic products covered by the Euro-leaf certificate – a sign of the official European organic products certification system.”
![2400_Anuniny_gryadki_5_slide.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b906bfbcd83667e00e0fdc7/1536191499370/2400_Anuniny_gryadki_5_slide.jpg?format=1000w)
“There are few products of this kind on the Belarusian market. However, local customers are already familiar with the so-called greenwashing marketing, i.e. claiming that a product is eco-friendly when it is actually not. The new trademark had to emphasize the advantages of the product that make it stand out from its ‘green’ competitors – its naturalness and authenticity.”
![2400_Anuniny_gryadki_7_slide.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b906bd2b8a04546d2110dc3/1536191452873/2400_Anuniny_gryadki_7_slide.jpg?format=1000w)
![2400_Anuniny_gryadki_3_slide.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b906be3562fa7cd990e39ca/1536191466182/2400_Anuniny_gryadki_3_slide.jpg?format=1000w)
“The name Anyutiny Gryadki (a reference to the Russian name of the well-known flower heartsease, making it more memorable) sets a proper tone and illustrates the nature of the product. The manufacturer is not anonymous anymore, but is perceived as a diligent farmer taking care of his own vegetable garden.
The product itself is simple and natural. Therefore, the package had to meet two criteria at once: assure the customer of quality and safety and show the “green” nature of its contents. This effect is reached by the shape of the label resembling a garden bed with sprouts and a tablet among them with a logo written in a large and soft font on a warm wooden background. The label is universal and may be used on any product in the range.”
![2400_Anuniny_gryadki_2_slide.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b906c1a4fa51a5d0b45263a/1536191535047/2400_Anuniny_gryadki_2_slide.jpg?format=1000w)
![2400_Anuniny_gryadki_1_slide.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5b906c37cd83667e00e10033/1536191555605/2400_Anuniny_gryadki_1_slide.jpg?format=1000w)
Designed By: Fabula Branding
Location: Minsk, Belarus
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