We love this special edition packaging for Brazil’s Cheetos. Featuring a metallic bag and playful patterns, this snack is bringing some serious personality.
“This is a packaging proposal we created for the Cheetos Brazilian line.
Our idea was to use the snack’s shape and transform it into a graphic element, using its pattern over a silver background to create an visual effect on the supermarket shelves.”
“The flavor distinction is made through the color code, already established and recognizable by the consumers. We also reorganized the information’s hierarchy on the packaging and redesigned the way they are displayed.”
Agency: AlmapBBDO
Creative Director: Marcus Sulzbacher
Design & Art Direction: Dandara Hahn & Johann Vernizzi
Client: Pepsico
Location: Brazil
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