Chon Choner is a well-known coffee line from Mr. Viet that features playful illustrations.
“Kopi Luwak (better known as Chon in Vietnam) is a type of coffee famous for a specific way of its processing. It is deemed to be one of the most expensive varieties of coffee in the world.”
“The goal: Pass the feeling of exotics, emphasize the animal image. Develop a premium and at the same time welcoming image. Explain to the customer that it is exotic coffee from Vietnam.
Solution: We have decided to tell about the product through a picture. Exotic environment and the animal image are self-explanatory.”
Project Owner: Anastasiya Guseva
Art Direction, Design, Photography: Yura Podryadov
Illustration: Anna Abwehr
Location: Vietnam
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