We were hired to create a new identity and profile for Toten Eggpakkeri, a small distributor of free range eggs produced by family run farms in eastern Norway, four of which have been adapted to organic production. Chickens are fed on the distributor´s special blend of natural feed for flavourful yellow eggs.
By directly sourcing from local farms and keeping storage times to a minimum these are unmatched in their freshness. The identity and products under the new Toten Egg brand were launched autumn 2017. As of January 2018, they have extensive distribution with the different food retailers, their products are sold out and Toten Egg is recruiting additional egg farmers to meet the new, strong demand for their product range.
By creating the identity ’Toten Egg’ we put an emphasis on the unity of these small and local producers. We developed a distinct packaging design that brings together an eye-catching coloured carton and contrasting white label to really emphasise a uniquely yellow egg and its freshness. By mixing the playful qualities of a custom logotype with details like the hen’s name, we foster a more personable and closer connection to the brand, its farmers and their hens, while the craft of illustration and the flourish of a script convey quality and traditional values.
Designed By: Strømme Throndsen Design
Art Director: Morten Throndsen
Designers: Eia Grødal, Camilla Madeleine Lykaas
Client: Toten Egg
Location: Norway
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