![NBTF_FruitJerky_Set.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a70d31c0d929792fe65c095/1517343524800/NBTF_FruitJerky_Set.jpg?format=1000w)
Seed Strategy created this vibrant packaging for fruit jerky brand, Nothing But The Fruit. This unique snack needed a bold look in order to provide consumers with a prime snacking experience.
“Create a design that truly celebrates an entirely new-to-the-world, better-for-you snack form — Fruit Jerky from Nothing But The Fruit. This enjoyable snack features real pressed fruit, plant-based protein and sweet and savory ingredients that’s been crafted for adults seeking snacks with modern flavor profiles. Varieties include: Concord Strawberry Ginger & Coconut, Salted Watermelon Jalapeño & Chia and Mango Chili Lime & Pepitas.”
![NBTF_FruitJerky_Concord.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a70d3469140b77181a4cb77/1517343563946/NBTF_FruitJerky_Concord.jpg?format=1000w)
![NBTF_FruitJerky_Mango.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a70d357419202bd896fafc5/1517343580490/NBTF_FruitJerky_Mango.jpg?format=1000w)
![NBTF_FruitJerky_Watermelon.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a70d368419202bd896fb4c2/1517343602220/NBTF_FruitJerky_Watermelon.jpg?format=1000w)
“With our design, we set out to capture the sentiment of a new kind of snack, while also conveying the vibrancy found in a rainbow of real fruit and natural ingredients. We arrived at a ‘modern art’ design that represents the unique product form, delightful sensory experience and simple list of ingredients found in this authentic, vegan fruit jerky.”
![NBTF_FruitJerky.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a70d37f0852292a0e7267f2/1517343622633/NBTF_FruitJerky.jpg?format=1000w)
![NBTF_FruitJerky_3pks_Color.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a70d38de4966bb3e57ea42f/1517343635574/NBTF_FruitJerky_3pks_Color.jpg?format=1000w)
Designed By: Jeff Johns/Seed Strategy
SVP, Creative Director: Jeff Johns
EVP Chief Creative Officer: Robert Cherry
Associate Designer: Chelsea Bradley
Motion Graphic Designer: Mike Sweeney
EVP Head of Strategy: Sean Smyth
Strategist: Stephanie O’Brien
Client: Joe Del Regno
Client: Erika Jubinville
Manufacturer: Nothing But the Fruit
Location: Crestview Hills, USA
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