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Kuudes Helsinki & Stockholm designed this standout packaging for Fazer, a beloved Finnish brand.
“Fazer is a Finnish icon with dozens of products that are household favourites in Finland. Kuudes was given the task to design an appealing look for their new product line, hand-made premium treats. The idea in the communication is ‘less but more’: how such tiny treats can produce big, intensive flavours?”
![fa755157013115.5a666e1148f23.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a6bb469419202885b25ed4a/1517007981997/fa755157013115.5a666e1148f23.jpg?format=1000w)
![a75bc357013115.5a666e11480ed.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a6bb44d71c10b14fdd47e18/1517007955387/a75bc357013115.5a666e11480ed.jpg?format=1000w)
![d2d53b57013115.5a666e1148525.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a6bb45b8165f5e669bfa484/1517007970041/d2d53b57013115.5a666e1148525.jpg?format=1000w)
“The first thing you see is an eye-catching, vibrant colour on an earthy cardboard material. Just like in the treats, there’s a sweet surprise: you find another cheery colour on the flip side of the cardboard shell. The crumbs chipping off the typography give a playful touch to the design together with the slightly witty copywriting. The result is a simple but tempting and fun design that’s definitely ‘less, but more.’”
![e8239657013115.5a666e1147d46.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a6bb47e24a694229817c2fc/1517008005394/e8239657013115.5a666e1147d46.jpg?format=1000w)
![e0e9c057013115.5a666e11476a2.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/5a6bb492e2c483561c8be6ef/5a6bb492e4966b51475f5c48/1517008020574/e0e9c057013115.5a666e11476a2.jpg?format=1000w)
![f89cab57013115.59c5023f80e32.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/5a6bb492e2c483561c8be6ef/5a6bb492ec212d551ad236c2/1517008020241/f89cab57013115.59c5023f80e32.jpg?format=1000w)
![87588257013115.59de522e26b8e.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a6bb4a20d92972da906d0e4/1517008040350/87588257013115.59de522e26b8e.jpg?format=1000w)
![e27fc057013115.5a666e1148bcf.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a6bb4afe2c483561c8bee53/1517008052409/e27fc057013115.5a666e1148bcf.jpg?format=1000w)
![0bacf957013115.59de15cd1ac12.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a6bb4bfec212d551ad24176/1517008070189/0bacf957013115.59de15cd1ac12.jpg?format=1000w)
Designed By: Kuudes Helsinki & Stockholm
Location: Helsinki, Finland
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