![hop_00_cover.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a75171e53450ac90910b084/1517623089083/hop_00_cover.jpg?format=1000w)
Marek Jagusiak designed this conceptual packaging for Hopfest, a craft beer brand. The design takes a modern approach with striking typography and intricate linework illustration being the driving forces behind the overall design.
![hop_01.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a751746ec212dda58e88a8a/1517623122992/hop_01.jpg?format=1000w)
![hop_10.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a75175a652dea12dfc5f06f/1517623136439/hop_10.jpg?format=1000w)
![hop_03.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a7517dbf9619a31bdefc90d/1517623265823/hop_03.jpg?format=1000w)
“Hopfest displays a traditional approach to a beer label design. In order to not become too conventional though, there are few tongue-in-cheek elements within it. The shape of the bottle is quite unique so hopefully, the overall appearance presents itself as a fusion of old and new.”
![hop_12.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a751805c830259c537b6663/1517623307693/hop_12.jpg?format=1000w)
![hop_04.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a7517f4419202f8d90c89b4/1517623288847/hop_04.jpg?format=1000w)
![hop_05.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a751816ec212dda58e8b444/1517623324350/hop_05.jpg?format=1000w)
“Hopfest is comprised of 4 styles of craft beer. The challenge I had in my mind was to execute a line of packaging for a high-end product with a minimal amount of resources and materials. The graphic design was supposed to be a primary means of ‘selling the product.’”
![hop_06.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a751824ec212dda58e8b61b/1517623337379/hop_06.jpg?format=1000w)
![hop_07.jpg](https://static1.squarespace.com/static/52536652e4b007332ef4ecf4/t/5a751836085229a616164511/1517623356049/hop_07.jpg?format=1000w)
Designed By: Marek Jagusiak
Location: Poland
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