NovaBrand created this mermaid-driven beer packaging. The design features detailed illustrations and whimsical typography to help paint the picture of a fairytale.
“Wet tail and cool nose – all the signs of a healthy mermaid. Overwhelmed with the bitter taste of anguish, like the taste of the craft Indian Pale Ale, lonely days go by in a luxury penthouse. Waiting for her billionaire to return from the regatta, she listens to the sound of the ocean in a huge shell and drowns her sorrow in a glass of beer. He promised her diving in the Galapagos Islands and masquerade in Rio de Janeiro… Though, cold winter days bring her back to reality.“
Designed By: NovaBrand
Creative Director: Yaroslav Dekhnik
Art Director: Alexey Seoev
Photographers: Igor Kashirin, Anton Bogoslavsky, Alexey Seoev
Model: Khristina Denisenko
Location: Russia
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