We love the feminine and graceful packaging for Echo Vie, a natural skincare brand that aims to create pure products free from harmful chemicals. The gold foil-stamped logo provides a delicate sense to the design while a neutral color palette reinforces a high-end feeling to the brand.
“Echo Vie is a natural, non-toxic skincare brand created by makeup artist, Susie Lee, a three time cancer survivor. Her difficult experiences inspired her to become more conscious of what she was putting in and on her body, which led her to create these products. We worked with Susie to rebrand the entire company and helped her establish a brand strategy, a product naming system and a redesigned visual identity that included a logo, iconography, packaging, labels, business cards, note cards and sales sheet. Our concept was to elevate her brand to feel more premium, artisanal, warm, sensory and unique. The combination of the textured paper, hand-drawn illustration, triangular boxes and gold foil is an unexpected look for the skincare industry.”
Designed By: Knoed Creative
Client: Echo Vie
Designers: Kim Knoll, Kyle Eertmoed
Photographer: Tru Studio
Printers: Rohner Press (Box, Stationery), Trysk (Labels)
Photography: Tru Studio and Dane Tashima
Location: Chicago, IL USA
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