Say "Howdy" To This Elegant E-Commerce Brand

We love the minimalistic and classy packaging for e-commerce brand, Howdy.

“Howdy, ‘Men’s Lifestyle Curator’, is an e-commerce platform presenting tailored products, lifestyle articles and news for men with sophisticated tastes.

Howdy’s core values ‘mature,’ ‘refine’ and ‘witty’ can be sensed through out the website; its simple and intuitive design directs focus to the products and its contents. Whimsical icon and bubble graphic adds fun to the experience.”

“The packaging, inspired by C-rations (military food) with a combination of witty typography and unique materials also differentiating Howdy from other e-commerce providers.”

“Two flagship locations, under the theme of ‘Futuristic Warehouse’ have translated the core values to the physical space. Both stores have a giant vending machine with a robotic arm with customers able to watch the process through the transparent glass wall. This one-of-a-kind experience not only adds excitement to customer journey but also creates vibrancy to the store environment.”

 

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Client: Brand Strategy Team of Emart Co., Ltd
Creative & Art Director: Brand Strategy Team of Emart Co., Ltd
Design: Brand Strategy Team of Emart Co., Ltd, SWYP, Minam Company
Photographers: Jung Hoon Han (H Factory), Cham Kim (Kim Cham Studio), Sung Wook Choi (Manmulsang), Won Tae Park (Park Won Tae Studio) 
Space: 2Rabbit
Location: South Korea