Specialising in orthodox, or loose leaf, teas, Good & Proper prides themselves on the distinct flavor profiles as well as their dedication to sustainability. Each tea is sourced ethically and the leaves that aren’t used, are collected daily and turned into biofuel. If that’s not enough, all of the fun, pastel packages are recyclable!
“Good & Proper are perfectionists when it comes to tea, every part of their process focusses on making the perfect cup. What they needed was a brand and design structure that shared this same attention to detail and a visual look and feel that could take them from London boutique, to nationwide supermarket shelf."
Agency: Studio Thomas
Client: Good & Proper Tea
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