RSVP is a line of party supplies that are packaged in bold, complementary color sets to make preparing for parties easier. The line was inspired by happiness in simplicity and the unique and personal ways people hold celebrations.
A cohesive identity was created using black and white patterns to enhance the products and draw the audience in a whimsical manner. Patterns that mimicked the shape of each product were carefully designed and selected.
After the identity, packaging and print materials were designed, and an advertising campaign for the line was developed utilizing confetti and balloon animations.
Art Director + Designer: Samantha Snow
Location: Tiverton, RI, USA
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