The largest global packaging design competition is now in it’s 9th year.
In the U.S. alone, packaging is a 143 billion dollar market. We encounter so much packaging in our day-to-day lives, from the trusted brands we know and love to new items that catch our eyes as we walk through the aisles. In any given day, you touch at least 50 different types of packaging.
The Dieline Awards recognizes the absolute best in consumer product packaging design around the globe, and brings awareness to the immense value that lies in well-designed brand packaging. The Dieline Awards welcomed 1400 entries from 21 countries all around the world, and are recognizing only 68 winners. With a jury comprised of 20 global members who went through 2 vigorous rounds of judging lending their time and expertise, each entry was judged with five key elements in mind: Creativity, Marketability, Innovation, Execution, and On-Pack Branding. These winners are truly outstanding in many different ways.
“The Dieline Awards exists as a way to celebrate innovation and honor excellence in packaging design around the globe. It’s one of the most prestigious and competitive competitions in the design industry and it’s grown to become the largest worldwide package design competition. Our mission since the inception of The Dieline, through everything we do, has been to recognize and bring awareness to the absolute best in packaging design.” - Andrew Gibbs
We invite you to review this year’s winners.
Best of Show
Mutti Special Edition for Eataly World
Auge Design
The coveted Dieline Awards Best of Show prize recognizes the highest rated project among all 1400 entries in the entire competition. The Best of the Show award this year goes to Mutti Special Edition for Eataly World which is a project designed by Auge Design.
Case Study
Editor’s Choice
Chobani Redesign
Chobani
The Dieline Awards Editor’s Choice goes to a design handpicked by The Dieline’s Founder, Andrew Gibbs, for its outstanding mission and execution. This year’s Editor’s Choice award goes to Chobani for their wonderful redesign that launched late last year.
Case Study
Studio of the Year
mousegraphics
The Dieline Awards recognizes one studio for its collective work and contribution to consumer package design over the past year. The award goes to a studio, agency, or in-house team that receives the most overall wins across all categories in The Dieline Awards 2018 competition. This year’s winner is mousegraphics who received one 3rd place and two 1st place awards.
Case Study
Neenah Best Use of Paper Award
2017 National Playing Card Collection Day Deck
SHUNG SHUNG
Now in our 4th year we’ve partnered with Neenah Packaging to recognize the best use of paper award in a packaging project. With the broadest assortment of captivating colors and unique textures Neenah Packaging helps brands bring design ideas to life. This winner is hand-picked by the Creative Director of Neenah Packaging.
Case Study
HP Best Use of Digital Printing
Naughty Bags
Cramer-Krasselt
As a leader in digital printing, this year we partnered with HP to introduce a special award based on the innovative use of digital printing on packaging. Digital printing offers designers, brands, and consumers endless possibilities to make packaging a one-of-a-kind experience.
Case Study
Nielsen Design Impact Award
With our partnership with Nielsen Design Solutions, The Dieline Awards is the only package design awards competition to leverage retail performance data as part of the winner identification process. As a complement to retail data, Nielsen surveys thousands of consumers to assess how well each redesign will address its core communication objective and to gauge purchase preference for the new packages over the old ones.
Case Study
Fresh Food
First Place: Food of Imagination
SOLL
Food of Imagination is a cafe with healthy and delicious products for takeaway. Each dish is an alternation of a useful layer with taste. The endless variety of such alternations, together with fruits and vegetables, unexpectedly appears in familiar recipes and has made the visual language.
Case Study
Fresh Food
Second Place: SAS Cube
deSter BVBA
The cube is the brand-new buy-on-board concept from SAS Scandinavian Airlines. Designed & conceptualized by Designit, developed & produced by deSter, the cube is the result of a unique partnership that offers a simple yet premium and truly Nordic meal experience.
Case Study
Fresh Food
Third Place: Carsodo Cured Meat
Eva Estudi
Carsodo is a brand of cured meat founded in 1895 in Bescanó, a small town of Girona. The purpose of this redesign was to highlight the company’s expertise and create an identity for the brand.
Case Study
Prepared Food
First Place: St. George’s Mills
mousegraphics
Faithful to our approach of an “honest” design we moved away from the existing packaging approach and started by designing a new logo that references the name of the brand with deliberate economy of means and simple outline.
Case Study
Prepared Food
Second Place: Pchak
Backbone Branding
Pchak is a brand of natural snacks - nut supplies and dried fruits. They are presented in a tree hollow with a transparent window through which the customers can see what exactly they buy.
Case Study
Prepared Food
Third Place: Riso D'Uomo
Here Design
Making authentic, great tasting risotto is at the heart of Riso D’Uomo’s mission to make Italian eating easy and appealing.
Case Study
DAIRY, SPICES, OILS, SAUCES, & CONDIMENTS
First Place: ODE Fine Foods
AG Design Agency
ODE (from Ancient Greek: ᾠδή ōdḗ) is a type of lyrical stanza and a brand new range of Greek premium food products. In Greece, odes were originally poetic pieces performed with musical accompaniment.
Case Study
DAIRY, SPICES, OILS, SAUCES, & CONDIMENTS
Second Place: Lofoten Seaweed
by north™
There is no question that more of the food we consume will have to come from the oceans in the future. Ideally situated in the Lofoten archipelago in Northern Norway, Lofoten Seaweed aims to be part of our future food chain.
Case Study
DAIRY, SPICES, OILS, SAUCES, & CONDIMENTS
Third Place: Liberty London
& SMITH
Earlier this year, Liberty London launched their first ‘own-brand’ food range. Their mission was to find their favourite, small and unique food producers from around the UK – an approach that mirrored their founder, Arthur Liberty from days gone by.
Case Study
CONFECTIONARY, SNACKS, & DESSERTS
First Place: Cacao 70
In Good Company
Chocolate has the universal power to fulfill our need to escape. We wanted to tie the unique characteristics of our product to the motivation of our market, and in studying our client data, we found that the core of our target audience consists of young students and families – both segments looking for experiences that will take them somewhere else.
Case Study
CONFECTIONARY, SNACKS, & DESSERTS
Second Place: Provisions Marou
Rice Creative
Marou is a chocolate brand whose products live comfortably on the shelves of the world’s finest gourmet shops. The daily life of the brand is quite far removed from that world. As one of the world’s only chocolate makers working at the source of cacao in Vietnam, Marou’s founders are most often found in adventurous conditions in the countryside.
Case Study
CONFECTIONARY, SNACKS, & DESSERTS
Third Place: Liberty London
& SMITH
Earlier this year, Liberty London launched their first ‘own-brand’ food range. Their mission was to find their favourite, small and unique food producers from around the UK – an approach that mirrored their founder, Arthur Liberty from days gone by.
Case Study
NON-ALCOHOLIC BEVERAGES
First Place: Snåsa Natural Mineral Water
OlssønBarbieri
When we were approached by Snåsa Water in the of fall of 2014 there was only a wooden shed covering a pipe in the middle of a thick Norwegian forest. The brief was to create a new bottle design addressing a new idea of luxury.
Case Study
NON-ALCOHOLIC BEVERAGES
Second Place: Material Matcha
Rice Creative
Tirelessly produced through time-honored processes in Japan by tea masters, matcha ends up being nothing more than a pure un-compromised green powder; a substance not unlike water, gold, mercury, or a precious stone. The Material Matcha Uji 宇治 identity asks the viewer to contemplate that purity.
Case Study
NON-ALCOHOLIC BEVERAGES
Third Place: Nongfu Spring - Vitamin Water
mousegraphics
The vitamin-enriched water of the Nongfu company demanded a carefully balanced design approach that would convey the product’s medicinal qualities without creating an unfriendly or niche-like overall look.
Case Study
BEER, MALT BEVERAGES, TOBACCO, & CANNABIS
First Place: Lone Bee Sparkling Honey Mead
One Design
The role of a lone bee within the hive is to journey out into the unknown in search of nectar for the colony. The design visually depicts the bee’s journey, the dangers faced and its encounters along the way.
Case Study
BEER, MALT BEVERAGES, TOBACCO, & CANNABIS
Second Place: Alba: From Dusk To Dawn
Landor Paris
Borrowing from the beautiful simplicity of Danish design we created ‘The København Collection’. Each pack embodies an abstract interpretation of Carlsberg’s most iconic ingredients beginning with barley, descended from the earliest varieties cultivated over 10,000 years ago.
Case Study
BEER, MALT BEVERAGES, TOBACCO, & CANNABIS
Third Place: The København Collection
Taxi Studio
How do you create the first Corsican craft beer, to appeal to people rooted in and local tradition and culture, but most importantly to the up-and-coming millennial scene, in constant search for exciting nightlife experiences?
Case Study
Wine & Champagne
First Place: Clicquot Arrow
SERVAIRE&CO
To pay tribute this year again to the exceptional Veuve Clicquot Ponsardin story, since its foundation in 1772, especially marked by great expeditions throughout the world and its spirit of adventure, and in order to enhance the brand visibility, the agency has imagined a new specific and audacious yet elegant packaging offer, part of the new program ‘Clicquot Journey’, inspired by the traditional road signs: The Clicquot Arrow can point the way.
Case Study
Wine & Champagne
Second Place: Exotica Collection
Voice
Hugh Hamilton wanted to release a limited collection of two varieties born and bred in Georgia, and two varieties born and bred in Australia. Titled The Exotica Collection—they required packaging that would intrigue and celebrate this exotic, unobtainable series of astounding wines.
Case Study
Wine & Champagne
Third Place: Piquentum St. Vital Series
Studio Sonda
Vintage dates are always denoted on the bottles, but how many of us really understand the meaning of the year the grapes were harvested? It actually witnesses the natural conditions in which the wine matured; it is its own BIOGRAPHY.
Case Study
Spirits
First Place: Hellstrøm Sommer Aquavit
OlssønBarbieri
Hellstrøm Sommer is an un-aged Aquavit distilled from endemic Norwegian herbs and seaweed. The product is part of Michelin Star Chef Eyvind Hellstrøm’s range of Norwegian spirits and the goal was to transmit a contemporary look and to reflect the non-traditional ingredients while also embracing the magic feel of the ephemeral Norwegian summer.
Case Study
Spirits
Second Place: Lonewolf Spirits
B&B Studio
Lone Wolf is the new spirits arm of maverick brewers BrewDog, seeking to challenge the conventions of the so-called craft spirits category with genuine hands-on production.
Case Study
Spirits
Third Place: Sonoma Brothers Distilling
CF Napa Brand Design
As twin brothers born and raised in Sonoma County, Chris and Brandon Matthies have dedicated their lives serving their community as a firefighter and police officer. In 2012 the two launched Sonoma Brothers Distillery, an artisan distillery, focused on crafting handmade spirits in small batches.
Case Study
HEALTH, COSMETICS, FRAGRANCE, & FASHION
First Place: ASARAI
mousegraphics
We branded the line based on two basic design elements which cooperate towards one, distinct and strong brand identity: a bright and unusual yellow color, a bold typeface and its dynamic visual use on the packaging.
Case Study
HEALTH, COSMETICS, FRAGRANCE, & FASHION
Second Place: Fenty Beauty
Established
Established designed a range of cosmetics for global superstar Rihanna called Fenty Beauty. We were asked to design the entire brand from the ground up including the packaging range, identity, and graphic design language.
Case Study
HEALTH, COSMETICS, FRAGRANCE, & FASHION
Second Place: Fenty Galaxy
Established
Following the unprecedented success of our design of the core Fenty Beauty line, Established was asked to design a limited edition capsule collection for the Holiday season of 2017. Indulgent iridescent finishes on the primary packaging refer to Rihanna’s Caribbean heritage and deliver on the festive party spirit. The graphic language of the core line was extended into glitter foils showing the flexibility of the design language in this showstopper design.
Case Study
PERSONAL CARE
First Place: Wise, Simple & Natural Men’s Care
Ethos
Wise is a line of high-quality, naturally sourced and eco-responsible personal care products for men that intends to revolutionize the personal care industry by proposing changes at several levels: improving product quality by making them more natural and healthy, reducing packaging pollution by limiting the amount of plastic used, and creating products that are more in line with men’s current lifestyles and convictions.
Case Study
PERSONAL CARE
Second Place: Method Men Body Wash
method products, pbc
We Give Good Clean.
In 2017 method developed a naturally derived line of body washes specifically geared toward the method man. Considering the growing global male grooming market, we focused on providing a solution for men feeling the pressure of a fast-paced lifestyle, and identified an opportunity to help men simplify their mornings and reconnect with nature in their everyday routines.
Case Study
PERSONAL CARE
Third Place: Agnotis Baby Care
dolphins//communication design
The Agnotis Βaby series of products consists of the following five products: Bath Shampoo, Nappy Cream, St. John’s Wort Oil, Body Milk and Natural Sponge.
Case Study
HOME, GARDEN, & PETS
First Place: CS Light Bulbs
Crazyservice
Edison dreamed of creating a light bulb from cold light. He had been looking at the fireflies and believed that this could also be made by a human. Today nobody is surprised by LED lamps, so we decided to pay tribute to the insight of the great inventor.
Case Study
HOME, GARDEN, & PETS
Second Place: Alkemista
ETHAN+ASHE
Alkemista is an all-in-one alcohol infusion vessel designed to help mixologists create and serve fresh, custom crafted spirits at home or in a bar. The product marries the timeless silhouette of the classic spirits bottle with the beautiful simplicity of fine Japanese tea infusion methods.
Case Study
HOME, GARDEN, & PETS
Third Place: Homo Sapiens – Tales Of The Flame
homes&marchant
Brief: Create a set of scented candles for Homo Sapiens, a Chinese brand of luxury household goods that believes in bringing traditional handmade skills back to the modern day.
Case Study
GAMES, TOYS, SPORTS, & RECREATIONAL
First Place: PlankeJens
studioGeist
Plankejens (Norwegian version of PlankJohn) is a Scandinavian toy manufacturer who creates wooden toys inspired by the toys back in time when our grandparents were kids.
Case Study
GAMES, TOYS, SPORTS, & RECREATIONAL
Second Place: Masterpieces Never Sleep!
Shuba Gift Factory
When night begins and the museum halls turn empty, the art masterpieces stay awake and look from the darkness. Until the morning they don’t close their eyes, monitoring what happens around.
Case Study
GAMES, TOYS, SPORTS, & RECREATIONAL
Third Place: Otsuchi Sashiko Box
6Sense.inc
'OTSUCHI SASHIKO’ is a Japanese traditional folk art embroidered brand that was established as a reconstruction project in the Otsuchi Town after the Great East Japan Earthquake that occurred on March 11, 2011.
Case Study
TECHNOLOGY, MEDIA, OFFICE, & SELF-PROMOTION
First Place: Made By Google Packaging
Google
For the 2017 launch of Made by Google hardware products, we introduced a brand new identity and packaging system. This design system links a family of products together, both hero products and accompanying accessory products.
Case Study
TECHNOLOGY, MEDIA, OFFICE, & SELF-PROMOTION
Second Place: Kindnest
Ultra Creative
“Kindness inspires Kindness inspires Kindness…” is the theme for this year’s gift from Ultra Creative to clients and friends. The gift is comprised of five “nesting boxes” (hence the name KINDNEST). The first box and tray with nine custom truffles is intended for the recipient to keep and enjoy.
Case Study
TECHNOLOGY, MEDIA, OFFICE, & SELF-PROMOTION
Third Place: Temple of Happiness
Column Five
Looking to create a meaningful gift symbolizing our data visualization expertise and strong partnership with clients, we designed a Venn diagram-shaped ceramic shaker set to celebrate the centuries-long pairing of salt and pepper, complete with a decoder and hidden message: happiness is life’s greatest healer.
Case Study
PRIVATE LABEL
First Place: Delicata - Chocolate Happiness
…,staat
Delicata is a household chocolate brand established in 1926 by the largest Dutch supermarket concern Albert Heijn. Ever since the company invested in developing quality chocolate for an affordable price, making it accessible for a large audience. The brand however never transcended its functional purpose, and as such has little brand recognition, value and preference with consumers.
Case Study
PRIVATE LABEL
Second Place: Taste & Co.
Ellen Bruss Design
EBD partnered with Bed Bath and Beyond to design a logo and packaging for their new Taste & Co. brand. Our goal was to create a brand that would resonate with consumers and communicate the quality of the crafted products that were something they might have seen in their grandmother’s pantry. We created a customized font and tagline, then used custom illustrations and a rich color palette to achieve our goal.
Case Study
PRIVATE LABEL
Third Place: Uniquely J
Elmwood
Competition in the e-commerce retail space is heating up. As a relatively new e-commerce platform Jet.com, part of Walmart, had a reputation to build. And a mission to fulfill – to make shopping more transparent, more efficient and at the same time, a little more fun.
Case Study
Luxury
First Place: CARPOS® evoo Par Excellence
Panos Tsakiris
The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.
Case Study
Luxury
Second Place: Ehinger Kraftrad - The Archaeologist - Gin
Studio Oeding GmbH
For decades, Uwe Ehinger has been digging through remote garages around the world for lost motorcycle relics. This has earned him his custom motorbike shop Ehinger Kraftrad and the nickname ‘The Archaeologist’.
Case Study
Luxury
Third Place: 2017 National Playing Card Collection Day Deck
Shung Shung
In 2017 the 2nd Annual National Playing Card Collection Day (NPCCD) was celebrated. Created by Seasons Playing Cards, this holiday was made as part of their mission to help people rethink the way they look at cards - shifting from the typical mindset of games into an accepted medium of art for collectors worldwide.
Case Study
Limited Edition
First Place: CARPOS® evoo Par Excellence
Panos Tsakiris
The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.
Case Study
Limited Edition
Second Place: Nike Vapormax
Hovercraft Studio
For the global launch of the Nike Air Vapormax, Nike’s new full-foot air technology, we developed a special package to match the unexpected ingenuity of the product. Our concept was to create an out of the ordinary box that bent the rules of form and finish.
Case Study
Limited Edition
Third Place: Celebrating 50 Golden Yearz
Jones Knowles Ritchie
Challenge: 2017 marked the 50th anniversary of Maurice Drake’s famous slogan ‘Beanz Meanz Heinz’, recently voted the best of all time in a Creative Review survey. To mark the occasion, Heinz wanted to do something a little bit special: a limited edition celebratory can design and an exclusive partnership with Selfridges.
Case Study
Student
First Place: Wise Patagonia
Lovisa Boucher
Wise is a brand of body care products that take the core values and beliefs of the Patagonia consumer in mind by offering responsibly sourced body care products. Wise believes that small changes can lead to big differences, so that’s why the products and the packages are derived from nature so they can return to nature.
Case Study
Student
Second Place: Leafcare
Alexandra Loginevskaya
Leafcare is an innovation plant protection product concept aimed to protect or save plants from plant pests and plant diseases. This project seeks to create such a product, which is able to provide a solution to the garden’s problems.
Case Study
Student
Third Place: JetPack
Paul Knipper
jetPack™ is a new and innovative personal care line from jetBlue Airways that transports comfort and bliss through essential products for your in-flight experience.
Case Study
Concept
First Place: MANTER
Servaire&Co
The French Gardens represent the concept that Manter’s materials and Arconvert’s knowhow inspired us. An aesthetic reference that has endured over many centuries and which consolidates multiple invitations to discover, feel, contemplate, remember.
Case Study
Concept
Second Place: Trichologist Shampoo
Pilsoo Jang & Guewan Kim
“Trichologist” is a professional hair and scalp care concept product that will grant users to achieve the most satisfying shampoo experience every use through packaging that is consisted of a replaceable tube, portioning release, scalp massager and a base for easy location.
Case Study
Concept
Third Place: Viupax
Matadog Design
Viupax™ is an innovative patented footwear packaging that is designed to be eco-friendly by using upto 50% less cardboard than traditional shoe boxes and occupies upto 57% less volume during transportation (comparison with various top brands).
Case Study
Sustainable Packaging
First Place: El Tresor, Set & Ros
Zoo Studio
El tresor (the treasure) is the best-kept secret of Rós Caubó, and the result of selecting the finest olives from the best olive trees to produce a superlative organic oil. This product is designed to be offered as an amenity for exclusive luxury hotels and resorts.
Case Study
Sustainable Packaging
Second Place: CARPOS® evoo Par Excellence
Panos Tsakiris
The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.
Case Study
Sustainable Packaging
Third Place: Bizongo
Smartpaddle Technology Pvt. Ltd.
The brief that was given to us by the client was to find an environment friendly replacement which would address the present issue of the plastic disposable meal tray as well as add to the consumer experience. The client is an urban, health-food delivery company which primarily targets the fitness-aware population residing in the technology capital of India, Bengaluru.
Case Study
