For the global launch of the Nike Air Vapormax, Nike’s new full-foot air technology, we developed a special package to match the unexpected ingenuity of the product. Our concept was to create an out of the ordinary box that bent the rules of form and finish. The box features 23 sides and an origami inspired articulated opening. The exterior graphics are a mix of product branding, campaign tagline and product inspired tessellation graphics, and is finished with a holographic foil with white over-print. The interior features a conceptual photo of the Vapormax sole, and is finished with a full silver foil wrap with black overprint to create the image. The boxes, and its contents – a pair of Vapormax Platinum and a special note from Nike – were distributed to all of the brands athletes, industry influencers and other key individuals to create a buzz prior to the global retail launch of the product.
Designed By: Hovercraft Studio
Client: Nike
Location: Portland, Oregon
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