Jones Knowles Ritchie designed this striking packaging for Miller Harris’s colorful new perfume.
“The pages of F. Scott Fitzgerald’s Tender Is The Night contain many things. Love and loss. Vibrancy and darkness. Beauty and violence. And for London perfume house Miller Harris, a brief.”
“Inspired by the novel’s fleeting moment of transcendence: ‘a scherzo of colour’ in a Riviera Garden, Miller Harris set perfumers, publishers, florists and designers alike a challenge: to bring Fitzgerald’s words to life.
Our design creates a rich, visual language of bleeding colour and scattered ink, imbuing every aspect from pack structure to launch campaign, with the rich, fragile emotion of the story.”
“Miller Harris are reinventing themselves in a new era, elevating their couture fragrances to new heights.
Their goal is to create compelling experiences, stories just as eclectic, vibrant and bohemian as the city they call home: London.
The first of those experiences is born from a single word nestled within an F. Scott Fitzgerald novel, and the spark for two new fragrances. Our job: to bring ‘Scherzo’ to life, lifting it from the page and transforming it into a living, breathing experience.”
“The ‘Scherzo’ passage is both beautifully kaleidoscopic and painfully fragile at the same time. Our design captures that feeling with a visual language of bleeding colour and scattered ink, inspired by a central rose that bursts into life and melts away all at once - and floats powerfully across every touchpoint.
Intriguing packs. Scented books. An immersive audio-visual world. Each aspect poised to draw you into a unique Miller Harris experience.”
Designed By: Jones Knowles Ritchie
Client: Miller Harris
Location: London
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