Edison dreamed of creating a light bulb from cold light. He had been looking at the fireflies and believed that this could also be made by a human. Today nobody is surprised by LED lamps, so we decided to pay tribute to the insight of the great inventor. We created a package of his dreams.
We were inspired by the textbooks on physics and entomology almanacs of the early 20th century. That is why we combined the idea of a modern ‘cold light bulb’ and the imagery of insects. Simple electrical circuit graphics, monotonous illustration and clean backgrounds were all made to focus on the product. The diverse shapes of light bulbs fit perfectly into the silhouettes of insect’s bodies.
Art Director & Designer: Angelina Pischikova
Photographer: Rodion Kovenkin
Client: Crazyservice
Location: Belarus
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