Chase Design Group created a new visual identity and comprehensive packaging redesign for Campbell’s C-Fresh brand, Garden Fresh Gourmet.
“The package redesign started with Garden Fresh Gourmet’s salsa line—the #1 refrigerated salsa brand in the US. Their old look was dated, inconsistent, and hard to shop. The ultimate goal was to convey the fresh, high-quality ingredients of their products and to improve shoppability. The new logo reflects the brand’s unique local, small-batch roots in a fresh and modern way. Strong colors and hand-drawn type are integrated with ingredient photography and natural textures, elevating appetite appeal and communicating, ‘crafted, gourmet taste’.”
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